Most people use AI for marketing like this: “Write a post about our sale.” Then they get a post that could belong to any business on the planet, sigh, and conclude AI “isn’t there yet”.
The problem isn’t the AI. It’s the prompt. Below are 52 prompts that produce work you can actually publish — organised by job, ready to copy. Replace the [brackets] and go.
The 5-part formula behind every prompt
| Part | What it does | Example |
|---|---|---|
| Role | Sets expertise and point of view | “You are a direct-response copywriter for local service businesses in Dubai.” |
| Context | Your business, customer and offer | “We clean villas in Arabian Ranches. Customers are busy families. Deep clean from AED 650.” |
| Task | The exact job | “Write 5 Instagram captions announcing a 20% first-booking discount.” |
| Constraints | Tone, length, banned words, rules | “Under 60 words. Friendly, not salesy. No ‘elevate’ or ‘unlock’. No claims of ‘best’.” |
| Format | How you want it back | “A numbered list. Hook on line one. End with a question.” |
Do this first
Paste this at the start of any AI chat and fill it in: “Here is my business brief. Use it for everything in this conversation. Business: [name, what you sell, prices]. Customers: [who, where, why they buy]. Why us: [3 honest reasons]. Voice: [3 adjectives]. Never say: [words/claims]. Languages: [English / Gulf Arabic / both].”
Strategy and research (1–8)
- “Act as a marketing strategist. Based on my brief, list the 5 customer segments most likely to buy, with the main problem, trigger moment and objection for each.”
- “Give me a 30-day marketing plan for [offer] with a $[budget] ad budget. Prioritise channels by likely leads per dollar and explain why.”
- “List 20 questions my customers ask before buying [service]. Group them by stage: discovering, comparing, ready to buy.”
- “Here are 10 real customer reviews: [paste]. Extract the exact phrases customers use about the result, the experience and the price. Rank by frequency.”
- “Compare these three competitors’ websites: [URLs/paste copy]. What does each promise, who are they targeting, and what gap could I own?”
- “Write a one-sentence positioning statement for my business in the format: For [who] who [need], we [offer] unlike [alternative] because [proof]. Give 5 versions.”
- “What seasonal moments in the next 90 days matter for a [business type] in [city]? Include Ramadan, Eid, national days and school calendars where relevant.”
- “Here are last month’s numbers: [paste]. What changed, what likely caused it, and what three things should I test next month?”
Ads (9–17)
- “Write 10 Meta ad primary texts for [offer]. 5 short (under 125 characters), 5 longer (story format). Each must open with a different hook type: question, number, pain, outcome, curiosity.”
- “Write 15 ad headlines under 40 characters for [offer]. Mix benefit-led, urgency-led and proof-led.”
- “Rewrite this ad for three audiences — first-time buyers, investors, families — keeping the same offer: [paste ad].”
- “Write a 20-second vertical video script for [offer]: hook in the first 2 seconds, problem, result, offer, call to action. Include on-screen text.”
- “Suggest 5 lead-form qualifying questions for [service] that filter out low-intent leads without scaring off good ones.”
- “My ad gets clicks but few leads. Here’s the ad and landing page copy: [paste]. List the likely mismatches between promise and page.”
- “Write 5 Snapchat ad scripts for [offer] aimed at 18–34 year olds in [city]: casual, fast, vertical, first-person.”
- “Give me 10 retargeting ad texts for people who visited my pricing page but didn’t enquire. Address the top objections: price, timing, trust.”
- “Check this ad for claims that could break advertising rules or that I can’t prove: [paste]. Suggest safer wording.”
Social media (18–27)
- “Create a 2-week Instagram content calendar for [business]: 3 posts a week, mixing education, behind-the-scenes, proof and offer. Include hook, caption and visual idea.”
- “Give me 20 scroll-stopping first lines for posts about [topic]. Under 10 words each.”
- “Turn this customer review into an Instagram caption that tells a mini story: [paste review].”
- “Write a LinkedIn post from me, the founder, about a lesson learned from [experience]. First person, no hashtags in the body, under 200 words.”
- “Write a carousel: 7 slides on ‘[number] mistakes people make when [task]’. Slide 1 is the hook; the last slide is the call to action.”
- “Write 10 Instagram story poll and quiz ideas that would help me learn what my followers want from [service].”
- “Write a reply to this negative comment that is calm, specific and takes it to DM: [paste].”
- “Repurpose this blog post into: 1 LinkedIn post, 3 Instagram captions, 1 email and 5 tweets: [paste].”
- “Suggest 15 hashtags for [business] in [city]: 5 broad, 5 local, 5 niche. No banned or spammy tags.”
- “Write a ‘meet the team’ post introducing [name, role, fun fact] that feels warm, not corporate.”
Email and follow-up (28–35)
- “Write a 3-email welcome sequence for new leads who enquired about [service]: thank-you and next steps, proof, gentle nudge to book.”
- “Write 10 email subject lines for [offer], 36–50 characters each, without spam words.”
- “Write a follow-up email to a lead who didn’t answer my call. Short, friendly, one question, easy to reply to.”
- “Write a ‘break-up’ email for a lead who’s been silent for 3 weeks — polite, leaves the door open.”
- “Write a re-engagement email for past customers who haven’t bought in 6 months, with a reason to come back that isn’t just a discount.”
- “Rewrite this email so it reads in under 30 seconds on a phone: [paste].”
- “Write a review request message to send 2 days after service, with a direct link placeholder.”
- “Write a referral request email that gives the customer an easy sentence they can forward.”
Landing pages and website (36–42)
- “Write a landing page for [offer]: headline matching this ad [paste], subheadline, 4 benefit bullets, 3 FAQs, button text and thank-you message.”
- “Give me 10 headline variations for my landing page. Each must say what the visitor gets, in under 10 words.”
- “Write the FAQ section for my [service] page from these real customer questions: [paste].”
- “Rewrite my homepage hero so a stranger understands what we sell, for whom and why us in 5 seconds: [paste].”
- “Write the first message and 15 answers for my website chat assistant, based on my brief. Mark anything it should never promise.”
- “Write meta titles (under 60 characters) and descriptions (under 155) for these pages: [list].”
- “Outline a 1,500-word blog post targeting ‘[keyword]’ that answers the searcher’s real question better than the current top results.”
Arabic and bilingual (43–47)
- “Rewrite this English post in natural Gulf Arabic for customers in [city]. Adapt it — don’t translate word for word. Keep it warm and conversational: [paste].”
- “Write this offer twice: once in Gulf Arabic for Instagram, once in Modern Standard Arabic for a formal email. Explain the differences.”
- “Check this Arabic copy for phrases that sound translated or unnatural to a Gulf reader, and suggest fixes: [paste].”
- “Give me 10 Arabic Instagram hooks for [offer] that work for both Emirati and Saudi audiences.”
- “Write a bilingual (Arabic + English) story post for [occasion]. Each language should read naturally on its own.”
More on this in why translated Arabic ads flop.
Reporting and decisions (48–52)
- “Summarise these campaign results for a busy owner in 5 bullets: what worked, what didn’t, what to change. Separate facts from interpretation: [paste].”
- “Which of these campaigns should I pause, scale or fix? Show your reasoning: [paste table].”
- “Calculate cost per lead and cost per customer for each channel from this data, and flag anything that doesn’t add up: [paste].”
- “Write a one-page monthly marketing report for my business partner from these numbers: [paste].”
- “Based on the last 3 months, what is the single highest-leverage thing I should do next month, and how will I know it worked?”
Three rules before you publish anything
- Check every fact and number. AI can invent statistics with total confidence.
- Check every claim. “Best”, “guaranteed” and before/after promises can break advertising rules — especially for clinics and property.
- Read it aloud. If you wouldn’t say it to a customer’s face, rewrite it.
Skip the copy-paste with Cotnek
Cotnek’s assistant already knows your business profile, so you can ask in plain words — “Write this week’s Instagram and LinkedIn posts in Arabic and English” or “Give me a 90-day marketing plan for a new café in Jumeirah” — without pasting context every time. Under every piece of writing you get Copy, Save to Studio and a one-click Gulf Arabic or English version. Want the bigger picture? Start with AI marketing for small business.
Cotnek does the busywork in this guide for you
Describe what you need in English or Arabic. Cotnek prepares the campaign, the posts, the landing page or the follow-up — and waits for your approval before anything goes live.
